Донести бы эту историю до каждого пользователя.

[balu]

Many years ago, I had a small company that sold a pretty nifty DOS program for editing scientific documents. At a panel discussion in a math conference, someone said that while my program was undeniably nifty, it wasn't going to make it in the long run, whereas his files -- written with Don Knuth's open-source TeX -- would still be readable 20 years later. Well, it is now 20 years later, and he was right and I was wrong. My company was slaughtered when Microsoft gave away Word for free in order to kill WordPerfect, and when our efforts to make a Windows version faltered because we didn't know the secret API calls that were necessary to make a word processor perform acceptably under Windows 3.0. The other fellow can still process his TeX files.
Отсюда.